Privacy policy

Last updated: 29/09/2025

This privacy policy explains how we collect, use, and safeguard your personal data when you use the BabyNames website (the “Service”). We follow UK data protection principles and aim to be transparent and simple.

What we collect

  • Usage data: pages visited, interactions, approximate location (via IP), device and browser information. This helps us improve the Service.
  • Cookies and similar technologies: used for essential site functionality and analytics.

How we use your data

  • To operate, maintain, and improve the Service.
  • To understand feature usage and performance.
  • To keep the Service secure and prevent abuse.

Analytics

We use Google Analytics to understand how the Service is used. Google Analytics may set cookies and collect usage information. You can learn more about how Google processes data by visiting their privacy documentation. You can opt out by using browser add-ons or adjusting your cookie preferences.

Cookies

Cookies are small files stored on your device. We use essential cookies for site operation and analytics cookies to measure and improve the Service. You can control cookies via your browser settings. Disabling essential cookies may affect site functionality.

Legal basis

We process your data on the basis of our legitimate interests in operating and improving the Service, and where applicable, your consent (for non-essential cookies/analytics).

Data retention

We retain usage data for as long as necessary for the purposes set out in this policy, and as required by applicable laws. Analytics data retention is controlled within the analytics provider’s settings.

Data sharing

We do not sell your personal data. We may share data with service providers (for example, analytics) under appropriate safeguards, and if required by law or to protect our rights.

International transfers

Your data may be processed outside the UK. Where this occurs, we rely on appropriate safeguards such as standard contractual clauses or equivalent protections.

Your rights

  • Access your personal data.
  • Request correction or deletion.
  • Object to or restrict processing in certain circumstances.
  • Withdraw consent where processing is based on consent.

To exercise your rights, please contact us using the details below.

Contact

If you have questions about this policy, please contact: privacy@babynames.example.

Changes to this policy

We may update this privacy policy from time to time. We will post the new policy on this page and update the “Last updated” date above.